Florismart is the world’s first online flower market. We bring together exporters, wholesalers, and growers – all on one seamless platform.
We believe in empowering independent florists – giving you easier access to flowers grown all around the world, and from your local farmers. We make finding the finest flowers beautifully simple.
Empower the florist. You enjoy greater access to suppliers and products, and the ability to compare for the best prices and quality.
Create transparency. Access to industry knowledge, which helps you strengthen your position in a competitive market.
Transform the flower buying experience. Our expertise, experience and technology make the buying process simpler, faster and friendlier.
We’re always trying to change the industry for the better, being there for the florist at every step, finding new ways to help you grow. That means:
Van Cleeffkade 15
T: +31 (0) 297 303 014
80 Silverthorne Road
London, SW8 3HE
T: +44 (0) 20 331 848 20
With a huge cash and carry business, P&VE are the No.1 supplier to Dutch wholesalers. Expert auction buyers, their dedicated team of 12 experts covers all flower varieties, meaning P&VE offer a vast range of flowers.
Focused on flexibility, product range, quality and value, EdG invest heavily in their workforce, with strong grower relationships. A major Dutch exporter, they work with Hamifleurs to provide outstanding flowers daily.
Renowned for delivering quality, freshness and friendly service, GH have a lean procurement system and competitive prices. They also specialise in creating mixed flower arrangements for the smaller florists.
Princess Roses watches their roses grow every day, literally. In the nurseries of their family business in Ecuador and Ethiopia, they cultivate quality roses for you. They enjoy what they do, take great care and genuinely love their work. Why? Because roses stole their hearts over 40 years ago. The distribution centre in Noordwijk, the Netherlands, is supplied with freshly harvested roses from Ecuador and Ethiopia every day. From this fresh stock, orders are packed the same day.
SVG have huge experience supplying to Dutch florists and global markets, as an established flower brand. Passionate about flowers, SVG deliver expert, specialist knowledge, and a flair for innovation.
FloraBritain unifies 14 British flower farmers under one label, selling quality flowers to UK florists and wholesalers, allowing them to order a huge range of cut flowers online - all delivered to their door.
Daan Kromhout & son is a wholesaler for florists and supplier sundries. This includes: glass, wickerwork and pottery, but also gifts & decorative products. Daan Kromhout distincts itself by offering a wide assortment, and offer their products at sharp prices.
Recognised by service and quality EFPG exports flowers and plants to the whole of Europe. Their main location at the biggest auction of the Netherlands has a fully automated process. With this, EFPG ensures a high quality control. Their buyers differentiate themselves with extensive knowledge about service and quality, making sure they have a continuing stock of outstanding flowers and plants every day.
As a family business P. van Dam has over 40 years of experience in supplying florists. High quality of the product, freshness and outstanding service have always been important values and goals in this company. Delivering the best quality all year round, is what they stand for.
Sharon’s working life started in nursing, but her love for flowers took over. She enrolled in college to study floristry, gained her ancf level 2 and 3 and progressed to lecture at the college she qualified with. After moving back to her home town, she opened her own flower shop and met her future husband who was also in the flower business. After a few years she left the UK to live in the Netherlands with her husband, in NL she started working at Flora Holland, where she gained fabulous insight into the wonderful world of the Dutch flower industry. Today she is happy to be part of the Florismart customer service team so she can use her love for flowers and her flower knowledge to help others.
Laura got her batchelor degree in social work and always loved working with people. In the customer service department she provides customers with a helping hand and she aims to solve problems in the best possible way. Being new to the world of flowers she is excited to learn more about it every day.
Leigh has a bachelor degree in Sociology and worked in Social Work for many years before moving to the Netherlands. The opportunity to join the Florismart Customer Service team last year has allowed her to combine her interest in being hands-on in a customer support role with her love of flowers and all things green. Working more recently on the Training & Education side of the business has taught her a lot about the flower industry and she is excited to be involved in helping others to achieve their floristry goals.
Olivia has a wealth of experience in customer service. Leaving her salon business that she had built up over the last 10 years, she moved to the Netherlands to pursue her interest in Art and Design. But after finding Florismart she was excited to become part of a unique concept within the flower industry and her passion for flowers grew. She now helps florists realise their art in the form of flowers.
If you cannot ﬁnd the answer you are looking for please do not hesitate to contact us.
When do I see the transport costs when ordering with a Plus500 account? When you receive your invoice.
Can I change my account halfway through ordering? No. Please note, when you start shopping on your normal code and the amount goes over £500, you or us cannot change or flip over codes. This is not technically possible at this time. If you are under by £50 on Plus500 or over by £50 normal code, the difference is slim, so please don’t worry either way.
Why did we decide for £500? Because below that order value you’re better off using a normal Florismart account with transport costs included in the price of flowers.
Who decides what prices are charged? You do. You can have both a normal code and a Plus500 account. So you choose which one to use depending on the size of the order you wish to place.
What is the result? A saving on transport costs on your bigger purchases. Usually the transport costs are in the price for the flowers. When buying big numbers of flowers this then tends to increase costs too much. Separating transport costs and calculating them on a real volume basis saves money.
Imagine how much this saving will be when you do this regularly!
Does it work? We’ve been testing this with twentytwo of the bigger florists, and they are happy. So we hope you will be happy too.
Do you already have a normal Florismart account? Good. Keep using that, but apply for a Plus500-account for your bigger orders. Apply here.
Take a look at our about us & meet the team sections
We supply flowers to professional florists. We have created an easy-to-use website enabling florists to buy from one location, but from different exporters. This gives florists a far greater choice than ever before and a competitive edge. You can buy with complete peace of mind, we are entirely non-biased, we have great relationships with suppliers, but no alliances. We are here solely to cater for the florist’s best interests.
Pick up the phone or drop us an email at firstname.lastname@example.org. We’re very approachable people so there’s no need to hesitate.
We are not a wholesaler, but a marketplace. Our platform enables you to buy in one location, but comparing the stock and prices of several different exporters, each with their own specialist teams buying directly from the flower auctions in Holland. The result is a huge range at your fingertips and a system to give you complete control and a highly competitive edge.
Transportation is by expert logistics companies selected by us, that only deliver fresh flowers. For more information about whether these companies deliver in your region, please contact us and we’ll sort you out.
Together with our growing number of supply partners, we work on creating a fair and open online market place ensuring that florists get better prices, higher quality controls, and a wider product assortment.
In most cases our prices will be lower than those supplying similar products, so we can ensure an overall saving on your order; however this is a by-product of the business structure and not due to any compromise on the quality of our products. But do have a look yourself.. Please note: There is a minimum order level of £75, with a £15 per supplier minimum.
Yes we have plants available on our website.
Yes, we have a sundries supplier: Daan Kromhout.