Parfum Flowers to the test – care tips included!

Wedding florist Vicky Laffey recently had the honour of becoming the Grower Ambassador for the Parfum Flower Company. Vicky runs her own business – Floral Quarter – and provides brides-to-be with the most beautiful wedding flowers, including (scented) Garden Roses! Read on to learn more about Parfum Flower Company’s Roses and how to condition them.

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David Austin 'Tess' featured in Vicky's design
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Shades of red – by Vicky Laffey

One of my latest weddings had lots of beautiful shades of red, so I knew straight away that I wanted ‘Tess’ from David Austin. However, the beauty of Parfum having around 140 varieties on the Florismart platform, is that I can check out other options too! So I opted for Tess for the bouquets and ‘Hearts’ for tables etc. I’d not used Hearts before, so it was interesting to see the two open up.

Hearts opened up really nicely within a couple of days and is a very sturdy Rose. Tess took about 3 days to be perfect for my bouquets, which was great as I had everything delivered on Wednesday for the Saturday wedding. However, both roses were still going strong 1 week on!

Top tip!  If you’re buying for a summer wedding or when the weather is warm, then get your Roses delivered only a couple of days beforehand so they’re perfect on the big day!


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On the left: Rose ‘Hearts’ – On the right: David Austin ‘Tess’

Care tips – by Parfum Flower Company

It is absolutely normal if your flowers appear sleepy and thirsty after their journey. Just follow these simple flower care steps and the flowers will bloom delightfully:

  • Give them a good cut, remove the leaves below the water line, place them in plenty of water and add flower food. Assure that your flowers have sufficient water. The flowers will drink an exceptionally large amount of water upon arrival.
  • Allow flowers at least 6 hours to hydrate (Garden Roses may take up to 12 hours). When you receive the flowers dry in a box, leave the plastic or cardboard packaging around the blooms for a minimum of 3 hours. This way, the removal of the packaging causes less minor damages.
  • Parfum Flower Company ships their Garden Roses with guard petals in order to protect the blooms. Upon removal of the protective packaging, remove any brown or discoloured guard petals. It is not uncommon to remove an average of 5 to 10 petals per bloom.
  • Keep flowers away from direct sunlight, drafts or excessive heat. Remember that exposing garden roses to warmer environments will help the flower bloom, and storing your roses in a cooler environment will slow down the opening process.
parfum flowers
David Austin 'Tess'
parfum flowers
Rose 'Hearts' featured in Vicky's design

Parfum Flower’s Assortment

Struggling with Parfum Rose varieties and which one to choose? Hop onto their website where you can download the complete assortment list (scroll all the way down). The stars on this list indicate the scent; more stars means more scent. This way of listing the scent is also used on our online buying platform. The number below the product name indicates the number of days it takes the flower to have a completely open bloom (approximately). The latter depends on the temperature and other circumstances too.

“I absolutely adore Garden Roses, so I use them wherever possible in my wedding work.” – Vicky Laffey

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