COVID-19 has affected more than just our healthcare system. All sorts of local businesses across the country have been hit hard – florists are no exception. Because florists are seen as non-essential they had to close their business or could only fulfil online orders. Even though the government is offering financial relief, it won’t be enough. Luckily there are things that you can do in order to support your local florist. Sometimes it doesn’t even cost more than just a few minutes of your time.
Flower subscriptions & gift cards
Did you know that a lot of florists offer monthly flower subscriptions? In other words: monthly happy moments! That means you never have to think about calling your local florist to place an order again – it will arrive on your doorstep before you know it. A home filled with fresh seasonal blooms every month, doesn’t that sound lovely? It’s also a great long-lasting gift (for example 3 or 6 months) for a friend, family member or loved one. Above all, it is one of the best ways to support your local florist during these tough times, as it will give them a guaranteed income.
Follows, likes, shares, comments
What do these 4 words have in common? Right, social media! Opposed to the above-mentioned, it doesn’t have to cost you any money to support your locals. Simply by following your local florist and liking and commenting on their posts, you can make a big difference. This, along with sharing their content, will ensure your local florist or any local business can reach a new audience, i.e. potential customers.
Instagram has just launched another great way to show your support: the support local business sticker. You can use this Instagram stories sticker to introduce your followers to your favourite local stores and show them a preview of their account. You know what they say: sharing is caring!
Write a good review
With all big events cancelled, wedding and event florists are probably the biggest losers in this scenario. But there are ways to support them too! Did you get married in the past year and just loved all the flowers you ordered? Then leave your florist a good review. This will help them attract new customers in the future. The most valuable platforms to leave a review on, are Facebook, Google and the florist’s website.
Show off their talent
If you are not in a position to order flowers yourself, then you might be able to stimulate others to buy local. You could do this, for example, by showing off one of the gorgeous floral arrangements you received in the past. This will give others the confidence to buy and your florist might be able to use it as user-generated content. It’s a win-win!
Skip the supermarkets
Buying local, from small independent shops, is now more important than ever. Imagine the uncertainty these businesses are dealing with; as fewer customers means less income. Independent florists know what their locals want. They can cater to them accordingly rather than trying to please a wider, much more varied public. You get that personal touch and advice that big chains just can’t provide. Besides, local businesses tend to hire local people and recycle a much larger part of their revenue back into their town compared to big chains.
Did you know? When you buy flowers from an independent florist, the grower gets more money for its product. When you buy from big retailers or online order gatherers only a small percentage of the revenue actually goes to the one who grew this beautiful bloom.
As you can see, there are several ways to support local businesses, including your local florist. Help them through these tough times – #ThinkFlowersThinkFlorist #SupportYourLocalFlorist