Florismart for Eurofleurs

Supporting Floristry, motivating the new generation

Florismart were the main sponsors for EuroFleurs, powered by Florint, that took place  on the 15th-18th September. The event only takes place once every four years, and is the equivalent of the Olympics for young and upcoming florists under the age of 25 years.

EuroFleurs is one of the most dynamic floristry competitions in the world, and Florismart is extremely proud to have been a part of the event. There were two parts to the weekend. The EuroFleurs competition, and the conference. Florismart was the main sponsor for both.

Florismart has a massive focus on education. They aren’t just about selling flowers. Louisa Cooper was representing the UK in the competition, and Florismart has sponsored her training in the run up to the event.

Louisa Cooper:

“I am so looking forward to competing in EuroFleurs. To be able to represent my country and the British Floristry Association in an international competition is so exciting and such an honour.

“The support for this competition had been terrific, from the BFA being there every step of the way, to Florismart sponsoring the amazing flowers and Tina Parkes for her brilliant tuition and guidance.”

Tina Parkes from the Academy of Floral Art has helped Louisa prepare and train for the competition. Louisa spent three days with Tina, in which they played with the brief and got creative with the flowers that Florismart had sent for them to use.

Commenting on the time she spent with Louisa, Tina said:

“We deconstructed Louisa’s brief, and I really made her think outside of the box. It’s so important to spend time like this with young competitors, as without training and experience you are on a back foot compared with other countries.

“Florismart paid for all the amazing flowers we used over those three days, and without that I wouldn’t have been able to help in the same way,” Tina finished.

This is what Florismart is so passionate about, helping our young florists’ progress and get better at what they do. Without this vital funding, they wouldn’t receive the necessary training for the UK to be a serious competitor at international events such as EuroFleurs.

Steve France, CEO of Florismart, commented:

“Florismart is one of the few companies in the Industry with the vision to realise that if we don’t invest in training and education, we’re in danger of losing everything. We are so proud to sponsor EuroFleurs, and we are also a massive supporter and promotor of our trade associations. We contribute heavily to their cause, and sponsor thousands of pounds of flowers to schools and colleges around Europe to help young florists develop.

“Without trade associations such as the BFA in the UK, the FDF in Germany and the VBV in the Netherlands, our florists would have no one to organise competitions such as this, and so why would young people want to become part of an Industry in which they can’t grow and develop their skills?

“Knowledge is power. The more florists know about their Industry and their skill, the more empowered they are to run successful floristry businesses, and that is at the core of what Florismart stands for.”