Florismart presents Floralism at IPM Essen

The digital platform Florismart presents, in cooperation with the FDF, Floralism. This new initiative shows that the flower industry is anything but traditional and ensures a stronger position for florists in the market. Go on a journey to a place with new technology, knowledge, inspiration and Flower Battles at the IPM Essen from the 23rd until the 26th of January.

Floralism, the floristry movement
Floralism is a new initiative founded by Florismart and the FDF (Fachverband Deutscher Floristen). It’s an initiative with the aim to prepare florists for an innovative future. New technology, knowledge and inspiration are the core aspects. Florismart lets florists experience in an interactive way how efficient online shopping is possible via the online platform. The FDF shows in an exhibition area that flowers are an art form in itself.

Flower Battles
On the 23rd and 24th of January, Florismart and FDF organise Flower Battles at the IPM Essen for the first time. In a few minutes, young florists participating create flower arrangements with flowers from the Floralism trend collection. On the second day of the competition, the finalists will compete for the title. The program host for this competition is award-winning florist Victoria Salomon.

Buying online via Florismart
Florismart is a digital marketplace which gives professional florists access to products of the best growers and exporters. This platform gives florists the opportunity to buy different products from different suppliers. Growers and exporters can decide which products they would like to offer, at what price and the amount. Florismart makes sure that everything is being delivered in one order.

Visit us and get inspired
Are you curious about the Floralism pavilion at the IPM in Essen? You can find us in hall 1A, stand number: A10A.