Florismart reduced funding of National Florist Trade Association

As of the 31st of March, Florismart will no longer periodically fund the British Trade Association. The reasoning behind this shift in focus lies in Florismart’s upcoming projects with a strong focus to empower local florists all around the UK.

Florismart has funded the BFA over the past few years to help the organisation move forward and help realise projects that benefitted the floristry branch.

CEO of Florismart Steve France said:

“The time has come for other organisations to support the BFA in their mission to make floristry thrive. Florismart has partnered up with the BFA and together we’ve achieved a great deal. Yet, it is now time that we as Florismart focus on our new initiatives to support florists and empower them.”