Compared to other European countries, British people tend to go to their supermarket for flowers more often than going to a florist. It’s actually very easy to follow in the footsteps of these other countries because there are so many reasons why you should skip the supermarket and go to your local florist instead – #ThinkFlowersThinkFlorist
Together with a few of our florists, we came up with 5 reasons why you should buy from an independent florist:
1. Supporting local businesses & economy
Gemma Quinton, from Quintons Floristry: Supporting local independents is not only the ethical choice but it also helps build the local economy.
There are numerous reasons why it’s important to buy local. Not only is it good for the community’s well-being, local businesses also tend to hire local people and recycle a much larger part of their revenue back into their town compared to big chains.
2. Supporting the grower
Did you know that when you buy flowers from an independent florist the grower gets more money for its product? When you buy from big retailers or online order gatherers only a small percentage of the revenue actually goes to the one who grew this beautiful bloom. More and more UK florists use British grown flowers. By buying from these florists you also support British growers.
3. Personal touch
Gemma Quinton: Independent florists know what their locals want and can cater to them accordingly rather than trying to please a wider, much more varied public. You get that personal touch and advice that big chains just can’t provide. The personable touch is something money can’t buy!
4. Unique products
Vicky Laffey, from Floral Quarter: People treat buying flowers in the same way as buying a pair of jeans from Amazon or something. Sadly it’s not like that as we work with a natural product. I would advise consumers to realise the value of trusting the florist’s creativity, they will receive much better flowers.
A florist has its way of creating unique pieces of art with these products of nature. Independent florists try to stimulate creativity whereas supermarkets, for example, focus too much on the generic part and produce bouquets that all look alike.
5. Extra romance
Buying flowers for your spouse from an independent florist adds that extra bit of romance to a bouquet. How do you think your partner would feel if they noticed the price sticker from the supermarket that’s stuck to the bouquets wrapping? Taking the time to visit your local florist, picking out her/his favourite flowers makes it an even more special gift – romance guaranteed.
From now on, support your local community and buy flowers from your local independent florist – you won’t regret it.