Fashion and flowers are a very popular combination nowadays, especially when it comes to fashion shows. Designers like to decorate their brand’s showroom with gorgeous flowers and they want to stimulate the senses by using flowers on the runway.
Ralph Lauren: see-now, buy-now collection
Last year, Ralph Lauren presented his see-now, buy-now collection at his Madison Avenue flagship store. He had the room covered with 100,000 orchids. Can you imagine how amazing that looked like?
Floral landscape on First Avenue – New York Fashion Week
Tory Burch created an amazing runway show during this year’s New York Fashion Week. The models had to walk through a field of 14,000 blooms on First Avenue. The soft pink carnations added a real romantic touch to the fashion show and the collection of Tory Burch.
Flower wall at Mulberry London
Mulberry took over Spencer House in Marylebone for their fashion week show. A pink wall with roses and hydrangeas was created by Nikki Tibbles from Wild at Heart. Single blooms were placed in rows of metallic test tubes holders along the flower wall.
Floral pillars for Jason Wu’s womenswear show
Last but not least, floral designers Putnam & Putnam had the honour of doing the floral decorations for Jason Wu’s womenswear show in New York. Some black acrylic pillars, next to the runway were covered with canary yellow, burgundy, midnight blue, coral and fuchsia flowers.
By using thousands of individual stems they were able to create a masculine, feminine, romantic and rebellious atmosphere, which is also visible in Wu’s aesthetic.