We all know that flowers can carry a message. They stand for bringing hope, showing compassion, love and above all joy! A few successful marketing campaigns also understood the power of flowers and used this to their advantage. Sit back and enjoy the following examples while they put a smile on your face.
Van Gogh’s muse
In 2015 the Van Gogh Museum in Amsterdam created a true experience with the help of “their” iconic sunflowers. For the opening of their new entrance, they built a labyrinth of 7,000 square metres, featuring 125,000 sunflowers (!). Now that’s what we call: making an impact. Even if you couldn’t make it to the museum in time, you could still walk through the labyrinth and touch the sunflowers virtually via an online app. On the last day of this marketing stunt, people were allowed to take the 125,000 sunflowers home for free: within 90 minutes the whole labyrinth was gone. The Van Gogh Museum welcomed over 40,000 visitors in only one weekend, because of this great marketing stunt.
Random acts of flowers
Probably some less expensive but nonetheless very powerful marketing stunt was done by Lewis Miller Designs in New York City. They let New Yorkers stop and stare because of their sculptural bouquets of flowers in unexpected places. These include rubbish bins, subway stations and historic sculptures. The stunt was referred to as “random acts of flowers”. Raising brand awareness was the main goal of this stunt, but we are sure they made a lot of people happy that day.
In 2013, soccer club Borussia Dortmund and sponsor Evonik showed off their new uniform in a very special and unexpected way. They needed over 80,000 kingcups to create a gigantic version of the shirt to show to the public in Westfalenpark. Who would’ve thought that soccer and flowers were such a good combination?!
The abovementioned marketing stunts prove once again that the creative possibilities with flowers are endless. So dream on, and see what flowers can do for you.